In any sporting profession, media is the lifeblood of exposure and renown. Without writers, photographers, commentators and videographers, fans would be unable to connect with the sport, and speedway is no different.
As a small sport, particularly in Australia, speedway relies heavily on media coverage in order to gain publicity throughout the country and build its following. The importance of all facets of the media industry working together is paramount to ensure the sport is being pushed in a positive direction, and to increase the desire for younger aspiring media candidates to become a part of the speedway world.
“There needs to be less rivalry and more appreciation for each other’s abilities,” commented Daniel Powell, Publisher and Editor of Totally Speedway.
“In working together, we would be raising the bar in terms of the quality we’re producing. I’m not saying that we need to work as a single organisation, business is business after all, but it’s all about mutual respect and being open and willing to help one another.”
In this day and age, media is no longer confined to television, radio and newspapers. With the internet and social media playing a large part in terms of fan exposure, there are endless possibilities when it comes to strategies for sharing information.
“At the moment we’re working against each other, but we need to be sharing ideas and advice in order to change the public’s perception of speedway,” added Powell.
“It comes back to what I’ve mentioned previously about encouraging new talent to become a part of the media industry in Australian speedway. A negative perception would detract potential talent from doing this.”
With numerous media organisations currently active in Australian speedway, the potential for increased positive publicity for the sport is at an all-time high, and Powell believes there is no time like the present to bring this into focus.
“We need to be having these difficult conversations, not just for the media but for the supporters as well,” he stated.
“Improving the quality and perception of Australian speedway will benefit everyone in the long run. While there’s not a divide between speedway media organisations as such, it’s strength in numbers and we all have work to do.
“The more experienced media individuals need to take the time to support the younger and less experienced ones and help to grow our industry and the sport itself. We also need to push ourselves and each other to be better, and start sharing our knowledge and experience in order to support our passion, which is Australian speedway.”